TAG Heuer Senna

I was looking online to see what Omega was doing for 007's 50th, and I am surprised to say not much. I see they do have a "limited" edition, 11007 pieces available, watch, that does have 007 across the face, and a very cool caseback (which is nearly always hidden); but, one thing that caught me by surprise was the $6800 price tag? Is this accurate? For similar Seamasters, why not spend $3000 less? I just can't seem to justify spending that kind of money for the watch, and am thinking of getting ........

Thought you folks might find this of interest.Breitling USA names new president December 07, 2007 New YorkSwiss watchmaker Breitling USA has named Philippe Bonay as the new president of its U.S. division, as longtime president Marie Bodman heads to the watch company's Swiss headquarters. Bonay has spent nearly a decade in the watch industry, most recently serving as president of Italian watch company Panerai for the past five and a half years. Prior to that, he spent four years at luxury goods ........