Baume & Mercier & Capeland Stainless Steel Mens Watch MOA10001

In the world of affordable watches, there's a lot of variation in terms of design and concept, giving us lots of watches to be interested in, talk about and occasionally pursue for purchase. But within those watches, there is little variation in the mechanical movements driving them. Under $1,000 is dominated by Seiko and Miyota these days with the occasional Swiss or Chinese offering. Over $1,000 and you see the Swiss regulars, ETA and Sellita, with the occasional Soprod, and the rare in-house ........

Most brands that seemingly come out of nowhere tend to take a subtle approach to their entry into the watch market. An ad here, a viral campaign there, but not usually a full on marketing assault. Well, Bomberg, whom we ran a brief intro to not long ago, appeared out of the void and isn't taking a back seat on building brand awareness. In Basel this year, though they were not in one of the official halls, Bomberg managed to obtain adverts all over the city, including a full wrap around some of t........